Just a day after teasing its upcoming smartwatch at its Unpacked event, Samsung's Gear S2 wearable has appeared beside alien-like models in its first photo shoot.
The watch looks great, and even shows up with both a white band and a black band. It's not yet clear if the bands will be interchangeable, like the Apple Watch, but hey, this is Samsung, so it wouldn't be a surprise.
Also featured prominently are the two Samsung phones of the hour, the Galaxy Note 5 and the Galaxy S6 Edge+. The two phablet-size phones were given the same fashion-focused treatment the Gear S2 got.
There have been rumors abound about the company's next wearable, which looks to be a big departure from all of its previous smartwatches. Samsung's done away with rectangle shaped screens on earlier Gear watches, going with a round screen instead. The metal bezel around the screen will may be rotatable to navigate the interface, if recent rumors are to be believed.
And if you look closely at the black and white photo above, you can make out two buttons on the side of the device you can make out two buttons on the side of the device, though right now it's unclear what they'd be used for. (You can view and download full-res versions of the photos here.
Though full details are expected at the IFA consumer electronics trade show in Berlin, the glimpse we got at the interface during the Unpacked event seems to confirm that the watch won't run Android Wear. Instead, it's likely that the watch will run Tizen, Samsung's homegrown mobile operating system. That means the watch will likely be compatible only with Samsung phones.
That, along with other potential leaks of the watch's internals gives us a pretty good idea of what to expect. The Gear S2 may carry 768MB of RAM and 4GB of onboard storage, run a Samsung-made Exynos processor and include a heart-rate sensor and GPS, according to previous reports.
The shoot is reminiscent of Apple's efforts to make its wearable appear cool and fashionable. In the months leading up to its release, Apple had the watch appear in the Chinese version of Vogue (the gold one, no less.