It was a good run, Google Glass. An early wearable technology sensation, you were on nerdy heads everywhere and had even managed to invade less geeked-out spaces like fashion runways, TV shows and even movie premieres.
But that was a long time and many memes ago. Google has rolled up and packed away much of the Glass consumer program, and on Tuesday it euthanized most of its Google Glass social accounts, including Twitter and Facebook.
The action was first spotted by Digital Trends and confirmed by Mashable when we checked the accounts and found that not only were they dead, Google had cleaned them out.
The move comes almost three years after Twitter first built Twitter for Glass, a Google Glass app that let you tweet text directly from the headset. Google also appears to have shuttered its Google Glass accounts on Google+ and Instagram.
While it’s understandable that Google is trying to move on from the ultimately failed Google Glass consumer launch, deleting so much old material — essentially the history of the first Google Glass — is drastic and unfortunate. Whatever you think about the wearable device that gave one eye a view of a virtual, 25-inch screen floating in front of you and that responded to voice commands, Glass is a crucial part of the wearable timeline.
Certainly, the initial enthusiasm and eventual distaste for the ungainly device taught not just Google a thing or two, but every technology company that wanted to put something on people’s bodies. These devices had to be more than just smart and aware, they had to look good, too. Would there be an Apple Watch or Samsung Gear S2 without Google Glass?
Google Glass for consumers may be dead, but Google is, apparently, still hard at work onGoogle Glass 2.0. At least that’s what everyone believed after Google posted a series of images on the Federal Communication Commission web site late last year.
They depict a slightly redesigned Glass body, but there’s no detail on how this version will attach to your head. Most believe that whatever Google does with future versions of Google Glass, it’ll continue to target business and enterprise, where the company had the most success with the original Google Glass.
In the meantime, Google Glass’ social presence and whatever Google shared with the world about it ambitious wearable are little more than a memory, pretty much like Google Glass itself.